There’s nothing better than cracking open a cold one to celebrate a success. And it’s even sweeter when that success is the relaunch of a locally brewed craft beer that positively impacts underserved communities, which is precisely what XhAle Brew Co. is all about.
We’re very proud to have been responsible for the total overhaul of XhAle’s web presence, website, and ecommerce store, helping to ensure XhAle Brew Co’s website reflects their passion, mission, and impact clearly. Let’s leave hazy for their Queen Bee Honey Blond ale!
XhAle Brew Co launched in 2020 as Alberta, Canada’s first founded and operated all-female and queer craft brewing company. This small business was started and is majority-owned by a queer, immigrant woman and is run by a majority all-women and queer team. With a mission to challenge private corporate norms through an approach that is radically compassionate, intentionally equitable, and centred on supporting and nurturing the communities they belong to through brewing award-winning beer, they needed a website that fully represented their passion.
Hop Studios was the perfect team for the job. With a shared dedication to inclusivity and fostering community, these two small businesses came together to create a big impact. We collaborated to transform their dull, standard Shopify page, and came up with an eye-catching homepage that showcases XhAle Brew’s mission, passion, and influence.
By placing beer at the forefront, they’re using it as a platform to champion inclusivity. With the new design, XhAle Brew Co. is able to better highlight the positive impacts that come with enjoying their delicious local brews. Partial proceeds of their sales go towards supporting community resources and organizations, with 11% of their 2023 total gross revenue benefiting nonprofit efforts.
Hop Studios worked closely with the XhAle Brew team to implement the final design of their site, which reflects who XhAle is and the good things they’re doing in their community. It was an absolute pleasure to help this small business create a bigger impact and further its positive influence on the world. Cheers to that!
