Marketcast Work Progresses

Hop Studios has been doing work for Marketcast for about two months now.  We’ve been providing consulting advice relating to a novel and unusual blog-related project.

Marketcast serves an interesting role: they do research for the entertainment companies to determine how movies, tv shows, etc. are “tracking”—what the level of interest is from various demographic groups, various regions of the country, and so on.

They operate under the radar because, of course, information about how new products are likely to perform is extremely important and competitive information in the entertainment business.  So, we can’t say anything more about this project except that it’s been fun and well-received so far and I think that as blogging matures, there will be more companies looking to experts in blogging, design and online media, to address specific custom business needs.


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