A New Look, A New Mission

Stop. Look around.  There’s something different here.

“Fresh paint?” you say. ” A new font? Hey.. the menu’s different, too! Wait…. Is this a redesign?”

Indeed, that’s all true—we’ve relaunched Hop Studios ... but that’s not all that’s different, and this redesign isn’t just skin deep.

Like a caterpillar transforming into a butterfly, there’s a deeper change to Hop Studios that we’re announcing today as well.

As our firm has grown, so have our goals and expertise. As our client list has grown over the years, we’ve realized there is another important pattern, not just in our skill set, but more importantly in the type of work that we excel at, that drives us, that fuels our passion.

For many years, we would often introduce ourselves as Canada’s top ExpressionEngine design and development firm. And sure, that line was a hit at cocktail parties.

But today, and going forward, Hop Studios is going to focus on one thing: Helping Other People.

What does that mean? It means, we are going to dedicate ourselves to doing top quality work for clients that are themselves trying to help other people.  That’s what truly engages us and makes us excited to get out of bed in the morning.

We still love ExpressionEngine, that’s for sure. We’re still going to build ExpressionEngine sites and add-ons. But instead of defining what this company is by the tools that we specialize in, we’re going to define ourselves by what we accomplish at the end of the day, the month, the year.  We’re going to define ourselves by the difference we make in the world.

And we know can make the biggest difference by using our skills and energy helping organizations that already do good works, but who need a technology partner to multiply their impact, and to be more efficient with the limited resources they have.

We’re already working with companies like the Stanford Social Innovation Review, which is an organization and resource for social change leaders.  We’re doing good work for The Greater Good Science Center, which studies the psychology, sociology, and neuroscience of well-being and teaches skills that foster a thriving, resilient, and compassionate society. And we’re a long-time partner of Truthdig, a web magazine that provides in-depth coverage of current affairs and news assembled from a progressive point of view.

So this redesign, we hope, captures the spirit of a new beginning while still preserving important elements of the old. Our logo, created by our talented designer Katie Holmes, captures that beautifully—
it’s forward-looking, a blend of nature and civilization, containing our origins (the duck) inside the H (our future), a touch of whimsy at our core.

Like the butterfly, we’re starting from the pieces of the old, re-organizing it into something new, and poised to take flight.


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