Today, we’re thrilled to introduce Hop Postmaster, a game-changing and time-saving add-on for ExpressionEngine that redefines how you manage, send, and analyze email campaigns – directly from a single content management system, the way a CMS should be used.
Hop Postmaster allows you to leverage and automate powerful email marketing features without juggling multiple web services, streamlining your workflow and protecting your valuable time. This initial version seamlessly integrates with Mailchimp, and we will soon be adding more email campaign services, like Constant Contact and Campaign Monitor, based on the suggestions from the community.
Hop Postmaster makes it so much easier to create and send dynamic content. You can now develop multiple campaigns from a single superset of content and formulate your emails with custom details for specific list segments.
Timing is everything in email marketing; with HP, you can schedule campaigns for any future moment. You can also instantly clone your newsletters, making regularly scheduled communication with your site’s subscribers much more manageable.
Instead of having to learn Mailchimp’s complex dynamic content code, you can use ExpressionEngine’s templates to handle those aspects of your messages – which also lets you preview what will be sent in one step instead of many. Tweak to your heart’s content until it’s just right!
You can send out campaigns directly without ever having to leave the EE control panel (which reduces training time), and without giving Mailchimp account access to too many people (a concern for any organization).
Is there more to Hop Postmaster? Of course! With it, you can…
… closely track which content generated which email campaign.
… customize each email’s subject line and preview text.
… re-use newsletter content within your website
… re-use website content within your newsletter
… take advantage of EE’s revision history, and rich data field types, and categories
We invite you to explore Hop Postmaster and discover how it can transform your email marketing efficacy.
For more details, visit our documentation or head to the EE Store to buy it. G and get ready to elevate your email campaigns like never before.