Our Work

Eye Carumba

Screenshot of Eye Carumba website home page


Live Site
Client Since
January 2018

Eye Carumba is an optometry office located in San Francisco, whose focus (groan) is to provide excellent, personalized service.

In addition, they offer a wide selection of eyewear, including frames and contact lenses.

Screenshot of Eye Carumba website Contact Lens order form
Services Provided

We worked with Eye Carumba to do a complete redesign of an existing site that they felt did not capture the essence or image of who they were. They wanted to move away from any design that was “cookie-cutter” to one that was modern and fresh, and easy for its users to navigate.

The site was intended to function as a knowledge center for its visitors, whereby most answers to their questions were available on the site. In addition to meeting the functional objectives of the site, we applied a whimsical design touch throughout, with the use of colour and bold shapes, and by adding subtle animation effects to toolbar icons in the header.

Customers have the ability to electronically complete and submit a patient intake form and a release of health care information form, so an additional requirement was to ensure that the site be HIPAA compliant, the standard for sensitive patient data protection.

We also converted the pre-existing site from being flat HTML pages into Craft CMS, our preferred content management system for this project. The resulting backend interface is intuitive, as evinced by a very happy client that took to using the system effortlessly.


Highly recommend Hop Studios!

Our website looks fantastic and truly speaks to the personality of our optometry practice thanks to Hop Studios. Most optometry websites are cookie cutter... lackluster to say the least. Hop Studios was able to translate our warm, friendly atmosphere with an emphasis on health care using cutting edged technology into our web design perfectly.

The quotation was reasonable and outlined the entire process from start to finish - no surprises. I worked with a team of people who were able to translate my non-tech speak of a vision for our website onto a user friendly platform with the functionality I described (and some!) that I could easily use to update our website into the future. I was impressed with the level of professionalism as well as the ability to stick to tight deadlines.

The support doesn’t stop at the end of the contract either, which is a huge relief to a website managing newbie like me. The training they provided in using this new-to-me platform was thorough and they offer ongoing support at an hourly rate and are extremely responsive to inquiries.

I am ready for round two based on valuable input and suggestions traded out in the design process. Excited to have found Hop Studios and looking forward to working with them into the future.

Now more than ever our website is key to the continued growth and success of our business. This new, customized design sets us apart from other mom and pop optometry practices, as well as highlighting our value that differentiates us from Big Box retailers.

Kerrie Volau
Practice Manager, Eye Carumba Optometry

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